Every blogger, podcaster and content creator out there seems to be focusing on growing their email subscription list. And pushing hard at getting you to sign up. Here’s why I’ve come to reconsider the power of email marketing.

While trying to redefine my personal social media strategy, I’ve come to realize that I’ve recently – and quite unconsciously – started posting more regularly to Google Plus. It’s something I’m going to try to pursue. I won’t simply aggregate random content. I’m going to try to make it personal. Treat it like a micro-blog.

The majority of the users don’t actually read online: they scan you page, skim through your blog post. Attention span is at it’s lowest. So, what are we to do? Write shorter and shorter blog posts? Produce faster edited videos? How much shorter than 140 characters can we go? Or maybe should we take the exact opposite view?

80% of the readers won’t read past your headline. No doubt this is the most important part of your blog post’s anatomy. So, what can you do to craft more effective titles?

Journalistic style and news writing can give bloggers useful tips to craft better posts. Besides a strong headline, make sure you state your essential points upfront. Journalists call this the lead. Be clear, concise and make your readers want to dig deeper into the article. But don’t over-promise.